Word: buick
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...sales front there was more reason to cheer. Buick added up 37,429 retail sales in the first ten days of display, with production lagging a month behind 60,000 new orders. It was the fastest start ever for Buick. Cadillac also reported much higher sales and orders than a year ago. Pontiac hopes to boost its 5% share of the market by offering the widest wheelbase in the G.M. line and probably in the whole industry. This means Pontiac '59s will be roomier inside, easier to control than the '58s, hold the road better. Pontiac broadened...
Peep Show. The earliest starter-General Motors' Buick-broke away fast. Buick General Manager Edward T. Ragsdale happily reported that dealers sold an estimated 20,000 the first two days, ordered 52,358 more the first week. In little more than a week, Buick had accomplished a sales job that required two months last year. From Boston to Seattle, showroom crowds ran two to four times higher than last year's. So did firm orders. "Only one thing has kept us from selling a whole lot more right now," said Sales Manager Clarence J. Lauer of Emerson...
...first tip on 1959 auto prices rolled out last week from Buick. It boosted lowest price models by $63, lopped $491 off its top-price line. But the prices were not strictly comparable to last year's because Buick completely changed all its cars, and some of the '59s will carry 1958 extras as standard equipment, e.g., acrylic lacquer finish that General Motors says retains 75% of its original sheen after a year's exposure...
...bottom of Buick's line, the new two-door Le Sabre will sell for $2,485 at the factory with taxes, freight, etc. added. v. $2,422 for the comparable though six inches shorter 1958 two-door Buick Special. The middle price Invicta and Electra lines will generally carry smaller increases over the discontinued 1958 Century and Super lines. The highest-price Electra 225 four-door hardtop will go for $3,895 v. $4,396 for the 1958 four-door Limited hardtop. Gone are all five 1958 models that Buick sold in the old $4,000-plus Roadmaster...
...DeSoto, a face-lifted model with a new grille and more of the Chrysler Imperial cast than the '58s. Though Chrysler did not reveal the price because the DeSoto will not roll out of the showrooms for another month, Detroit insiders said most automakers will follow Buick's lead: some decreases and some small increases...