Word: buick
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...lower-income bracket, and we purchased our Renault for economy. For those who object to the small car, my husband is 6 ft. tall, weighs 175 Ibs. and has plenty of room; our two children prefer it to their grandfather's cars (Buick and a Cadillac). A large number of Americans don't want an overinflated Detroit Leviathan-just economical transportation...
McCANN-ERICKSON, which captured G.M.'s $24 million Buick ad account (TIME, Feb. 24), will also get company's $3,000,000 G.M.C. truck and motor coach billings. Detroit's Campbell-Ewald agency is favored to hook G.M.'s still-open Frigidaire account...
Nevertheless, he hobbled off on his tour. Said he to 300 people a day: "I'm your Congressman. What can I do to help you?" In depressed Flint (Buick) and Lansing (Oldsmobile), everybody wanted an end to automobile excise taxes. In rural Livingston County, farmers (average holding: 150 acres) suggested that Congress help by easing farm controls and leaving them alone. Congressman Chamberlain talked as well as listened. Demanded auto workers: Why not levy higher duties on foreign cars? Answered Chamberlain: "We have to let those cars come in. They're our balance in trade for hundreds...
Kudner might soon have to return every token of its romance with G.M. Kudner hoped not. Though the agency lost nearly a third of its billings with Buick's departure, it still had hopes of holding on to its remaining General Motors' accounts (which made up nearly 40% of billings), immediately announced a change in top command. Last week Kudner knew the worst-all reconciliation had failed. Out went two more G.M. accounts, Frigidaire and the G.M.C. Truck and Coach Division, billing about $9,000,000 a year...
President Harlow Curtice irritated G.M. division heads, who had to grin and bear it as Ellis went over their heads to Curtice with his problems. When Kudner fell into disfavor with Buick, other division heads called an open season on the agency, aware that Curtice, who is scheduled to retire next year, would be hard pressed to defend it. As of last week, Kudner had only four small G.M. accounts worth some $6.000,000 left-Fisher Body, Allison Engine, Cleveland Diesel, Detroit Diesel. Madison Avenue was taking bets on which would be the next to go, and who would pick...