Word: buick
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Produced in 18 models, the new Edsel will spread-eagle the medium-priced field. Though final prices are still to be fixed, the range is expected to run from the Ford Fairlane 500 ($2,281 f.o.b. Detroit) up to the Buick Roadmaster ($3,944). Ford's immediate target for 1,200 Edsel dealers: sales of 200,000 in the first year...
...bring the Floyd Patterson-Hurricane Jackson fight (see SPORT) into focus for America's armchair fans last week over NBC, the Buick Motor Division of General Motors forked out about $250,000. What it got for its money was as distasteful as the fight itself. Between rounds, a glassy-eyed young pitchman trundled before the viewing public one dull, lumpy Buick "salesman" after another. Wearing Panama hats, they muttered mostly about this being a dandy time to get a good deal on a Buick. The clincher came at the fight's crucial moment. As Referee Ruby Goldstein snaffled...
Hard-boiled Buick Boss Ed Ragsdale was also burned. Said he, in a statement unprecedented in tortured viewer-sponsor relations: "As a fight fan myself, I was incensed at the inept handling and bad timing. As general manager of Buick, I feel that a public apology is in order, and I assure those interested that this will not happen again on any public-service telecast sponsored by Buick...
...pattern that was varied by the New York Herald Tribune's Business Editor Donald I. Rogers, who was paid by General Motors to introduce its Buick commercial on TV during the Patterson-Jackson fight...
When Charles H. Percy took over Bell & Howell Co. eight years ago, he had one main goal for the company that gave Hollywood its standard movie camera. "We have the Cadillac of our industry," he said. "We want the Chevrolet, Pontiac and Buick too." By last week President Percy had reached his goal. To dealers went a brand-new camera, designed as the last word for amateur moviemakers: an 8-mm. color camera equipped with a tiny photoelectric cell that automatically and continuously adjusts the lens to every light condition...