Word: buick
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With Chevrolet already on the road, General Motors this week brought out its higher-priced cars for 1957-the new Pontiacs, Oldsmobiles, Buicks and Cadillacs. Every division had something new, but this time the show stoppers were the station wagons. For the first time in six years, Oldsmobile will make a station wagon, will produce three Fiesta models in six-and eight-passenger styles. Pontiac has its sleek Safari models, prettied up even more than last year. And Buick will bring out a brand-new design, with low, racy lines like a hardtop convertible. Said Buick General Manager Edward...
...total auto market. So far, Ford has captured over 40% of the market with 268,712 wagons in 1956. Now G.M. is getting set to make its big push. Oldsmobile is scheduling 10% of its production in station wagons; Pontiac hopes to sell 64,000, and Buick expects to add another 65,000-about 10% of its production-to the totals...
...Buick has a racier look, a new body lowered between the side rails of the frame to reduce its overall height by 3 in. to 57.2 in. in some models. Buick's engines will go up another 45 h.p. to 300 h.p. on all models except the low-priced Special series, which gets a 25-h.p. boost to 255 h.p. One new gadget: a "safety minder" buzzer, which can be set to remind drivers when they hit the speed limit...
Pontiac price rises vary from $100 to $280 per car, Oldsmobile's from $132 to $284, Buick's from $168 to $264. Cadillac increases range from $348 to a high of $644 on the top-priced Fleetwood "Seventy-Five," the biggest price hike in the industry...
...DeSoto has a 40-h.p. boost, to 290 h.p., brand-new styling, and a third, lower-priced model called the Firesweep, in order to compete better against Mercury, medium-priced Oldsmobile and Buick...