Word: buick
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...than seven other engines, from a 140-h.p., six-cylinder model up to a 270-h.p. V-8 just a notch below the Corvette fuel-injection special. Another engineering change: a new "turbodrive" transmission for cars with the big engine, which combines a triple turbine and variable blades (like Buick's Dynaflow) for speedier getaway and better highway mileage. On bodies, Chevy spent some $50 million for a facelift: a new grille; higher, more sharply swept tail fins; a splashier chrome-and-paint treatment for the side panels. The new cars will cost more. Prices will be from...
Sunday shoppers come from towns 50 miles away, more than 95% of auto dealers approached by a trade association agreed recently to observe a six-day week. While some 85% have kept the pledge, five of the city's 31 Buick dealers have already reopened Sundays. Union efforts to give members their traditional day of rest have also boomeranged. Merchants take punitive wage costs in stride while union members vie eagerly for double time Sunday duty...
...approximately the same hour, 75 miles to the northwest in the mushrooming city of Riverside (pop. 72,000), a short, coffee-skinned man with blue-black hair and an easy smile finished a hefty breakfast, stepped into his air-conditioned 1950 Buick and set off on a long round of meetings, conferences and calls aimed at Jackie Cochran's undoing. He was Dalip Singh Saund, 57, an India-born Sikh who came to the U.S. as a student and stayed on to become a citizen, a successful businessman, a California district judge and Jackie Cochran's Democratic opponent...
...Saund's wife, son, two daughters and a couple of in-laws have conducted a prodigiously successful registration drive, adding 6,500 new voters to the county rolls in eleven weeks. Saund himself travels tirelessly from Kaffeeklatsch to luncheon talk to dinner speech in his six-year-old Buick (he has pitted two windshields in sandstorms, added 26,000 miles since the campaign began), likes to stop along the way to talk to field hands, construction workers, just about anyone else who will listen. His specialty is foreign policy, and he has proclaimed that if elected, he will...
With two body sizes, Ford expects to get a competitive edge on both Chevrolet and Plymouth. Early next year, the next step will be taken by Mercury when it brings out a bigger version of the standard model, enabling it to compete with Buick, whose models range up and down the price line from Chevrolet to Cadillac. Introduction of Ford's new "E" model next fall will complete the line, give Ford an equivalent to the Oldsmobile, thus duplicating G.M. in every price range...