Word: buick
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...answer to Ford's Continental Mark II, and features such gadgets as a driver's seat that pivots outward for easy access. Highlights of the dream cars: Chevrolet's Impala, a five-passenger hardtop version of the 225-h.p. Corvette sports car; Buick's transparent-topped Centurion, with a TV camera in the back instead of a rear view mirror. In its Kitchen of Tomorrow exhibit, G.M.'s Frigidaire Division showed an experimental dishwasher that cleans by sound waves and a marble-topped range that cooks with induction coils and never gets...
...great corporations, G.M. achieved it because giants of old had laid the foundations with big, visionary ideas. The man who founded General Motors was William C. Durant, an ex-carriage, ex-bicycle, ex-wagon maker who first hit the jackpot by backing an auto designer named David Buick. In 1905, Billy Durant capitalized Buick for a staggering $10 million, three years later tried to corner the auto manufacturing business. (Henry Ford agreed to sell for $8,000,000, but at the last minute Durant's bankers backed away from the $2,000,000 down payment.) Durant settled instead...
...could probably fire a divisional vice president outright if he wanted to act out a Hollywood version of the tycoon, but he would not. The unwritten law demands that such a grave personal decision be discussed up and down the committees. A divisional vice president with the prestige of Buick's Ivan Wiles spends a huge operating budget as he sees fit, and goes to the top only when he thinks his actions might affect the other divisions, or when he wants new capital...
...likes to watch the fights and The $64,000 Question on television, read the papers, hunt, watch the Detroit Tigers (the night games only). He puffs casually on Luckies, likes his Scotch and soda strong and unstirred. His idea of Saturday fun in Flint is a run through the Buick plant in the morning and a poker game with his City Club cronies in the afternoon. He lives in a relatively modest red brick corner house, with a three-car garage. In the garage: his wife's Buick Roadmaster convertible, daughter Dorothy Anne's Buick Century convertible...
Safe at Home. Flint is the world's most General Motorized city, and it says more about the state of the nation today than volumes of statistics. To begin with, the tricked-up Buick of the highest-salaried man in the U.S. is hardly noticeable among the bright new Buicks and Chevrolets along Flint's main streets. Flint is the home of the main Buick and Chevrolet plants, the Fisher Body, AC Spark Plug and Ternstedt Divisions (G.M. auto hardware...