Word: buicks
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...Hope Buick Show (NBC, 8:30-9:30 p.m.). With Ernie Kovacs, Janis Paige. Color...
...Nick Adams (i.e., young Hemingway), it is a brief, spare story that tells-mostly in a well-wrought ladder of dialogue-about two hired gunmen who have come to a small Michigan town to rub out a doublecrossing Swedish prizefighter. When The Killers appeared on CBS's Buick Electra Playhouse last week, the story's reading time of six minutes had been blown up to 90, and it sagged like an Add-A-Pearl, between an elaborate preamble and a rambling finale...
...also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars in the medium-priced field, which already had 60% of the market. Edsel could sell up to 400,000 cars a year...
After the decision was made in 1955, Ford ran more studies to make sure the new car had precisely the right "personality." Research showed that Mercury buyers were generally young and hot-rod-inclined, while Pontiac, Dodge and Buick appealed to middle-aged people. Edsel was to strike a happy medium. As one researcher said, it would be "the smart car for the younger executive or professional family on its way up." To get this image across, Ford even went to the trouble of putting out a 60-page memo on the procedural steps in the selection of an advertising...
...Buick Electra Playhouse (CBS, 9:30-11 p.m.). Another adaptation of Ernest Hemingway's famed short story, The Killers, featuring World Heavyweight Champion Ingemar Johansson as the ex-heavyweight fighter and Dane Clark as a gunman hired...