Word: buicks
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Dates: during 1970-1979
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...subcompacts is not the only remarkable change overtaking Detroit. In the early 1970s, the automakers probably will have to hold down the power of their high-performance cars as one result of new federal pollution requirements. If so, the "muscle" cars like the Mustang Mach 1 and the Buick Grand Sport 455 will no longer have the kick that enables youngsters to roar away from the stop lights, tires smoking and exhaust pipes blasting. Big engines on luxury cars probably will be somewhat less powerful. The current high-powered cars are likely to have lower-compression engines designed to burn...
...change in advertising emphasis was even more pronounced for Buick's new models. Last September, ads for the Skylark GS 455 and the Skylark Custom Sports Coupe were headlined: "Introducing automobiles to light your fire." The copy stressed such performance features as "a 455-cubic inch 360-horsepower engine with a high-lift cam and four-barrel carburetor which breathes through real air scoops." By January, ads for the Skylark were headlined "Something to Believe In," and the copy noted such features as hidden windshield wipers and six coats of paint, while stressing "product integrity...
...their friendly neighborhood car-rental agency. Because the big-buying rental companies pay even less for a car than a franchised dealer does, they can sell their used cars at prices that the dealer cannot match. A rental agent, for example, pays $152 less for a new Buick than a dealer does, and the difference can range up to $200 on other makes. To hold maintenance costs down, most agencies sell off their fleets at auction or elsewhere every four or six months and replace them with new ones. Result: the renters flood the market with almost-new cars, which...