Word: buicks
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Dates: during 2000-2009
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...diligent. They worked very hard, but it just hasn't worked." In Schrager's view, GM is a strategic failure. It can manufacture high-quality cars, but it neither makes the right kind nor markets them effectively. He'd bust the company up into three independent firms: Chevy, Buick-Pontiac-GMC and Cadillac-Saab-Saturn...
...alternative beer with the alternative taste,' " says Jim Pitt, who books musical acts for NBC's Late Night with Conan O'Brien. "Pretty soon you'll see an ad where they're moshing, 'Out of the mosh pit and into a Buick.' It's the cycle of American pop culture. Things get absorbed...
Tiger woods sells. Shoes, clothes, clubs, razors, watches and credit cards. The man can move a Buick. The latest product to get the gifted one's endorsement will be a tony golf community called the Cliffs at High Carolina, near Asheville, N.C., where Woods will design his first golf course on American soil, his second overall...
...just traveled halfway around the world, and that garment bag you've been lugging feels like a Buick on your back. You arrive at your posh hotel, and an overly costumed valet grabs the bag, carries it all of 50 yards to reception and bids you good day. You are expected to cough up a tip. And you might not see your belongings again for another half an hour while the bag makes its way to your room...
Many foreign consumer companies are undaunted by such problems, and competition between them is heating up. Helena Tan, general manager of a Buick dealership in Chengdu, says that when she first started managing the business eight years ago, she had three competitors. Now Tan is fighting it out with 15, from Nissan, Toyota and Volkswagen to local players like Chery. Tan provides all kinds of extras to keep Chengdu drivers in Buicks, such as handing out hair dryers, rice cookers and other gifts to car buyers and computer games to entertain those waiting for auto repairs. "A few years...