Word: buicks
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...change in advertising emphasis was even more pronounced for Buick's new models. Last September, ads for the Skylark GS 455 and the Skylark Custom Sports Coupe were headlined: "Introducing automobiles to light your fire." The copy stressed such performance features as "a 455-cubic inch 360-horsepower engine with a high-lift cam and four-barrel carburetor which breathes through real air scoops." By January, ads for the Skylark were headlined "Something to Believe In," and the copy noted such features as hidden windshield wipers and six coats of paint, while stressing "product integrity...
...their friendly neighborhood car-rental agency. Because the big-buying rental companies pay even less for a car than a franchised dealer does, they can sell their used cars at prices that the dealer cannot match. A rental agent, for example, pays $152 less for a new Buick than a dealer does, and the difference can range up to $200 on other makes. To hold maintenance costs down, most agencies sell off their fleets at auction or elsewhere every four or six months and replace them with new ones. Result: the renters flood the market with almost-new cars, which...
...started drifting west in a brand-new Buick Wildcat. He worked his way across the country to New Mexico, taking pictures of real estate for insurance appraisers from time to time. In Albuquerque in mid-1966, a month before his mother's death, he enlisted in the Army. Once in uniform, he was soon recommended for officer candidate school, commissioned a lieutenant and posted to Viet Nam. His elder sister. Mrs. Marian Keesling, of Gainesville, Fla., reports that Calley clothed and fed a little Vietnamese girl; one day he returned to find the child's house bombed and the girl...
...June of that year, I met Arthur with my bags packed and my Buick roadster, a car of those days, all ready to go. It was a hot day. Arthur looked at the car-it wasn't a Rolls Royce-and he looked at me and he thought of the long trip. He also had his bags with him. rather large for a Buick Roadster and he said. "Oh God, how are we going to make...
...game is about the same every year. Around August, the auto ads push a little harder and run more frequently. "Get a red-hot Buick at a red-hot price." Or: "The same performance. The same luxury. The same Chrysler. But at a final clearance price." Carmakers offer trips to Hawaii or Puerto Rico for the most successful salesmen and their wives; the salesmen smile more and persist longer with customers. That is what happens during the annual automobile "cleanup, when automen are anxious to get rid of last year's cars and prepare the public for the coming...