Word: buicks
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...foreign and domestic manufacturers have reported that some 800,000 late-model vehicles needed to be checked for possible safety flaws. The latest such announcement came last week: G.M. began recalling 269,000 of its 1967-model cars (Chevrolet Chevelles and El Caminos, Pontiac Tempests, Oldsmobile F-85s and Buick Specials), because of possible defects in their steering shafts. Such recalls do not mean that all the cars are defective. What they do mean is that Detroit is getting overly skittish about safety or else quality control on the assembly line is not all that it should...
...other farmers. At 17 he headed for Omaha, studied accounting while scouring floors and cleaning tables for board and tuition, got his first job as an accounting clerk with General Motors Acceptance Corp. Later, after Boyd served as a Nash sales executive, he ran his own Nash, then Buick dealerships in Sioux City, Iowa, and Alliance, Neb. In 1954, George Romney recruited Boyd as his special assistant, whose chief responsibility was beefing up American Motors' dealership system...
During the first third of November. Cadillac, Buick and Pontiac shattered sales records. The tendency of customers to trade up from lower-priced cars cheers most automakers because costlier cars bring fatter profit margins. But what worries the auto companies' big-picture men is that once a customer hankers to trade for something fancier, he may jump to the other firm's line. In October, sales of Ford Motor's middle-priced Mercurys fell 11%, to 33,000, and its Lincolns dropped 18%, to 7,300. For that reason Ford shifted drivers at its Lincoln-Mercury Division...
Everybody Has One. Specialty cars date back to the early 1950s when Ford introduced the Thunderbird and the Mark II Lincoln Continental, and Chevrolet came out with its fiber glass fendered Corvette. Then in 1963, Buick introduced its Riviera. The market really began rolling two years ago when Ford brought out the hot, bright, popularly priced Mustang. Every other auto division in Detroit rushed to produce something like it. Dodge pushed the Charger, Oldsmobile the Toronado, Cadillac the elegant Eldorado, and American Motors Corp. the Marlin. Chrysler-Plymouth cut a year off the development time of the Barracuda in order...
...Buick Riviera hardtop...