Word: build-up
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...here, a widely held notion contends this is exam week. But this week's true identity increasingly demands attention: It is the week of the Super Bowl, America's secular holiday, the single most commonly shared American event, the football game which invariably and understandably fails to match its build...
...What a build-up it is, Super Bowls generally are planned three years in advance. Television advertising runs about $375,000 per half-minute and companies don't blink. And, each year, half of America becomes transfixed. At no other time do so many people do precisely the same thing. There is not one comparable money maker: Super Bowl XVII will generate about $100 million for the television network, football league and host city...
...live television interview one week after her triumphant tour of the Falkland Islands. Thatcher said the missiles are vital to counter a Soviet build...
...Administration is concerned with the significant Nicaraguan arms build-up. But the Sandinistas, whose repeated friendly overtures to the U.S. have been ignored, claim they need a bigger army to repel a U.S. or U.S.-sponsored invasion. When Administration officials admit that such plans are in the works, it isn't difficult to empathize with the Nicaraguans...
Beissinger: If one were to do a Kremlinological study on the positions Andropov has taken in the past, he comes down favoring the Soviet military build-up. There really isn't any indication, at least from his statements in the past, that he favors such a change. I think also in this immediate transitional period, his authority is still tentative among others. The most powerful organization is the Soviet military, and he would be very unwise to challenge that power...