Word: build-up
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...feature, something called "The Golden Gloves Story," is a press agent-like build-up for the annual amateur boxing tournament. Since the tale involves two fighters after the same girl, the picture must rely on its prize-fighting scenes, which are, for the most part, mediocre. One of the hangers-on is former middleweight champ Tony Zale, who handles his one line with considerable finesse. The movie introduces Dewey Martin as one of the fighters, and should he ever contemplate acting in another film somebody ought to punch him in the nose for fair...
Harvard opens fire in the 46th annual competition of the Eastern Intercollegiate Basketball League tomorrow night in Princeton's Dillon Gym. It faces a team which got a fine pre-season build-up but which has failed to impress...
...Anderson, who was virtually unknown outside her native state, was billed as a Minnesota farm wife, and photographed beside a rural telephone in kitchen apron and pulled-back hair. The moral was plain: any woman who could milk a cow could make her mark in Democratic politics. But the build-up did not quite fit the facts...
Poultry Week. The symbol for the build-up was Communist Artist Pablo Picasso's "Dove of Peace." Everywhere in the Soviet sector, on handbills, stickers and banners, the benign bird cooed Communist "pacifism." Berliners only sneered at the "Trojanische Taube" (Trojan dove); they dubbed each propaganda flurry as "Geflűgel Woche" (Poultry Week...
...Build-Up. All week long, Liberals and Tories tried to build up issues for the federal election. The government whipped through, without hindrance from the Conservatives, vote-catching items such as increased old-age pensions and baby-bonus payments. Earlier, the government had chopped income taxes, always good election bait. Both parties got together in Parliament's last days, for a unanimous ratification of the North Atlantic Treaty...