Word: build-up
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Californians say her backhand is as smooth as Don Budge's. Ex-opponents declare her serve is as powerful as Helen Wills's. The girl who is trying to live up to this flossy build-up is California's 19-year-old Louise Brough (rhymes with stuff), U.S. Girls' tennis champion...
...Loyal Ginger still has a three-year contract to give R.K.O. one picture a year, in gratitude for the early build-up R.K.O. gave...
Yesterday morning there arrived from Hollywood a pretty young lassie from Movieland, complete with the usual accoutrement of her kind--a press agent, an advance build-up, and a pair of legs. The photographers swarmed around her; the reporters avidly inquired into her love life; and her Twentieth Century Boswell added zest to the day's occupation by buzzing in and out with little extra facts and side remarks. This morning the news will go out from here to the West Coast that Harvard is mixed up in the movie racket again...
...luscious Lana Turner, this blissful ascent to stardom is not unlike a drastic year-end model change at General Motors. Not long ago the most that was asked of her was to wear a sweater fetchingly. Now M.G.M., after a slight build-up (fatter roles in Ziegfeld Girl and Dr. Jekyll and Mr. Hyde), has demanded that she act as well as strut. She comes through surprisingly well, although the 1941 Turner may have to undergo a little more streamlining before she can hold the road at high speed...
Climax of this historical build-up was a horrible example: the dismembered body of a comfortable old-fashioned overstuffed easy chair which lay behind the bars of a big animal cage under a life-size photograph of Gorilla Gargantua. Said an accompanying placard: "Cathedra gargantua, genus americanus. Weight when fully matured, 60 pounds. Habitat, the American Home. Devours little children, pencils, small change, fountain pens, bracelets, clips, earrings, scissors, hairpins, and other small flora and fauna of the domestic jungle. Is far from extinct...