Word: build-up
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...Sheridan build-up began about two weeks ago when Lowell Thomas referred to the Lampoon's poke at Miss Sheridan as "least likely to succeed." An alert Hollywood publicity man saw his chance and got her to issue a counterblast at the Lampoon, and the big-time publicity began...
...Lady (music & lyrics by Cole Porter; produced by B. G. De Sylva). First show in four years to charge $7.70 on opening night (with seats being scalped at $50 and $75 a pair), Du Barry Was a Lady swept into Manhattan last week with a tremendous advance build-up and the virtually golden guarantees of Cole Porter, Bert Lahr, Ethel Merman...
...Nerves. Thus the typical Nazi build-up prior to invasion had begun, and the excuses that Adolf Hitler's Government would give in case the Führer did invade The Netherlands or Belgium could be anticipated. Instead of declaring that "necessity knows no law" or asking "what's in a scrap of paper?" as she did last time, Germany's reasoning would be that, by submitting to the British "tyranny on the seas," Belgium and The Netherlands were, in effect, no longer neutrals but had really become British-dominated territory-hence, a proper object of attack...
...mudder Bill Hutchinson just the chance he is looking for, Coach Blaik has no real blitzkrieg for Stadium spectators tomorrow. He has no single back on whom he can depend to provide the lightning thrust; no one on whom the Green can afford to stake a long afternoon of build-up plays on the chance that he may break loose on THE play and win the game...
...this special dispensation because: 1) it is a scriptless, impromptu quiz show, hence cannot be rebroadcast later, like more predictable shows; 2) it is the star item on the Blue network, long considered a weak sister to NBC's Red network and lately the subject of the briskest build-up campaign in NBC's history. But to the suggestion that other big eastern shows now being rebroadcast might be recorded for the West instead, NBC's retort was: "Would you rather kiss a girl or her picture...