Word: build
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Dates: during 1960-1969
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Less Time to Build. Boeing could see the difficulties coming. Even before President Johnson selected the company for the SST plum on New Year's Day of 1967, it had scrapped one movable wing design and substituted another. When new problems mounted, the company earlier this year ordered its engineers back to the drawing boards in an effort to salvage the original concept. Gradually, confided a Boeing executive, it became apparent that keeping the swing-wing would "reduce the payload to the point where the plane wouldn't be profitable...
...delta wing will not be swept back quite so dramatically as that of the Lockheed model, a fact that should make the B-2707 slightly more efficient at subsonic speeds, slightly less so at its maximum cruise speed of 1,800 m.p.h. And while Lockheed planned to build its plane without a horizontal tail, the Boeing version will have a relatively conventional tail configuration...
...pare down the plane's passenger capacity to 250. That will still be a sufficient payload to make the plane profitable, however, and will enable the craft to achieve the designed range. The new version, employing the familiar fixed-wing concept, should also take less time to build. That is particularly important, since the slower (1,550 m.p.h.), delta-wing Anglo-French Concorde, a rival SST entry, is scheduled to make its first test flight this fall and start commercial service in mid-1971, five years earlier than the B-2707. Boeing's best hope at this stage...
...when Strouse moved from the Ford account-still J. Walter's biggest-into top management. Strouse, who was always more of an administrative man than a creative whiz, streamlined the agency and made it more profitable. "My basic thing," he recalled last week before leaving, "was to build a modern management structure." This he accomplished by separating senior executives from day-to-day operations so that they could think and plan better. He also introduced computerized operations wherever possible, cut back on the clerical help they replaced and "traded up on quality people." J. Walter's motto, coined...
...retirement, Strouse will continue to some degree to be a spokesman. Though he never went to college, he is an ardent bibliophile, reads books as avidly as he hoards them, and once wrote a guide to book collecting called How to Build a Poor Man's Morgan Library. Accordingly, the University of California at Santa Cruz has tapped Strouse to become a regent's professor. In that capacity, starting next March, he will lecture and conduct seminars on art, literature, the history of rare books, the philosophy of business management and pragmatic economics. He may also work...