Word: building
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...important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over time and have a broader base of appeal," says Clifton. (Read about Swatch's new Tokyo...
...March 2009, the average 401(k) balance fell 31%, according to Fidelity. The accounts have rebounded, along with the rest of the market, but that's little help for those who retired - or were forced to - during the recession. In a system in which one year's gains build on the next, the disaster of 2008 will dent retirement savings long after the recession ends...
...Bureaucracies just don’t work,” he said. “When you build a bureaucracy, the bureaucracy ages, and the bureaucracy develops self-interest. We still don’t have an ambassador to Brazil, for example, eight months into the new administration...
...holds three long-distance world sailing records. His book, Racing a Ghost Ship, won the Scientific American Young Readers Book Award. His MIT master’s thesis on the Antarctic Krill Fishery spawned legislation in Congress to build a fisheries research vessel capable of traveling to the Antartic...
...material, rather than on halting the production of such material in the first place, as the Western powers have demanded. The U.S. and its allies had sought to prevent Iran from achieving a "breakout" capacity - i.e., assembling sufficient civilian nuclear infrastructure to allow it to move relatively quickly to build a bomb should it choose to break out of the NPT, in the manner that a country like Japan is capable of doing. That goal required Iran to give up exercising its right to enrich uranium. There's no sign of Iran moving in that direction, but if it shows...