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...rated domestic ad it had ever tested, others weren't so gung-ho. "Unfortunately, this is just more typical GM," says Robert Lepre, managing partner and principal at marketing behemoth the New England Consulting Group. "When Lee Iacocca had trouble, he took a very offensive and aggressive stance: 'We build better cars; go ahead and try us.' " He thinks GM should show less regret and more grit. "Americans love the fallen hero who has struggled but is now doing it tough and spending extra time in the batting cage," he says. In the new GM ad, the felled goalie stays...

Author: /time Magazine | Title: GM's New Ad Campaign: Will It Restart the Engines? | 6/11/2009 | See Source »

...been one of my great classrooms. Gravity does not care if you didn't get enough sleep - you've got to be on your game. El Capitan [a perilous rock formation in Yosemite National Park] is unforgiving, and gravity is unforgiving. That's what we're studying - how you build something great in an environment that's unpredictable, uncertain and ultimately unforgiving...

Author: /time Magazine | Title: Jim Collins: How Mighty Companies Fall | 6/10/2009 | See Source »

...Gabonese still live on less than $2 a day, and as the oil fields begin to dry up, Bongo's subjects are facing up to the reality that he sacrificed the country's future to fund his own fantastically opulent lifestyle. The government has made no effort to build alternative industries that might replace oil when it runs out. Yet at the time of his death from cancer, in a clinic in Barcelona, Bongo was facing French allegations of embezzling hundreds of millions of dollars in public funds. (See pictures of Africa...

Author: /time Magazine | Title: Gabon Faces Bongo's Disastrous Legacy | 6/10/2009 | See Source »

...Chris Richter, senior research analyst for CLSA, a Hong Kong-based brokerage house, says smaller players are starting to build electric cars because the playing field is fairly level. EVs are not as complicated to manufacture as hybrids, and the market is in its infancy. Toyota, for all its success with the Prius, has said it could launch EVs in the U.S. by 2012, but has not announced plans to introduce them in Japan. "If you're third or fourth, you'll never beat Toyota or Honda head on," says Richter. "But you can beat them if you change...

Author: /time Magazine | Title: In Japan, Testing the Market for All-Electric Cars | 6/9/2009 | See Source »

...essentially a series of isolated microbroadcasts, each individual tweet an island, and turned Twitter into a truly conversational medium. All of these adoptions create new kinds of value in the wider economy, and none of them actually originated at Twitter HQ. You don't need patents or Ph.D.s to build on this kind of platform...

Author: /time Magazine | Title: How Twitter Will Change the Way We Live | 6/5/2009 | See Source »

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