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...Social is the new black," says Joe Kraus, who oversees Google's efforts to build out a social layer that runs across the entire Web. In this, as in all things that Google does, Kraus' strategy has been to create an alliance of social networks that will use open standards rather than Facebook's proprietary network and coding language, so that developers can spread their applications...

Author: /time Magazine | Title: Who Will Rule the New Internet? | 6/4/2008 | See Source »

...Google retaliated last November with OpenSocial, an alliance of Facebook's competitors - MySpace, hi5 and Google's own social network, Orkut, among others - to try to create a write-once, run-anywhere application platform. That means a developer, with only modest tweaking, can build an application that runs across all the major social networks except, of course, Facebook. "When you talk to developers, most of them don't have 50 people; they can't write their applications 50 different ways," Kraus says. "They really want to write their application once and get as much distribution as possible...

Author: /time Magazine | Title: Who Will Rule the New Internet? | 6/4/2008 | See Source »

...that end, the new iPhone, which is expected to be announced on June 9, is "hugely significant," says Andreessen, who now presides over a company, Ning, that allows anyone to build his or her own social network. "The iPhone, a lot of people around here believe - and I think this is true - is the first real, fully formed computer that you can put in your hand," he says. "It has all the requirements it needs to be a viable platform...

Author: /time Magazine | Title: Who Will Rule the New Internet? | 6/4/2008 | See Source »

...Matt Murphy - a venture capitalist at Kleiner Perkins Caulfield & Byers who oversees the $100 million iFund to seed start-ups that build great iPhone apps - goes even further. He claims that the iPhone will "absolutely be the driver of the post-PC world." Murphy points out that the kit needed by developers to build iPhone apps has been downloaded more than 200,000 times, and he estimates that about 1,000 applications will be available to consumers when the iPhone-apps store launches with the phone. "If you look at so many of the constraints that have held back...

Author: /time Magazine | Title: Who Will Rule the New Internet? | 6/4/2008 | See Source »

...again, Google, which is fighting the platform wars on multiple fronts, could be Apple's stiffest competition. It is leading another coalition to build an open-operating system called Android that will work in the next generation of cell phones as well as other consumer devices. The Open Handset Alliance has 34 members - mobile-phone carriers as well as handset makers, including Motorola, LG Electronics, Samsung, China Mobile, Sprint Nextel and T-Mobile. Though Google ceo Eric Schmidt sits on Apple's board of directors and Jobs saluted Google as a partner whose apps were on the iPhone, Apple...

Author: /time Magazine | Title: Who Will Rule the New Internet? | 6/4/2008 | See Source »

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