Word: buildings
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Dates: during 1930-1939
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...forthcoming competition of that board. The candidate, who need not have had any previous training, will be assigned certain duties from which he will learn methods of salesmanship and make valuable business contacts. This sort of work is excellent training, and forms a foundation upon which one may build his future business career. He will find the merchants in the Square and Boston receptive to his ideas and willing to help him in advertising...
Institutional advertising, which tries to sell an idea rather than a specific product, is the oldest example of an attempt to build public confidence in business. On a broader scale is the type of campaign now being sponsored by the railroads, which are trying to sell a ride not on a specific train but on any train. For four years the Advertising Federation of America has been telling the story of U. S. Business by broadcast and printed word but advertising has been the hero. There are at least three campaigns now running which are trying to sell...
After Channing, Jaakko is looking to the following to build up his team: Cyrus C. De Costa Jr. '37, George P. Gardner Jr. '39, Francis M. Rivinus Jr. '38, Eugene H. Walker '37, Charles C. Worth '38, and William H. Wright Jr. '38. Alex Northrop '38, the most promising man for the number two post, is ineligible and his place will probably be taken by Henry Marcy...
...birds," needed no protection. The last existing specimen died in Cincinnati in 1914. "One solitary heath hen was living at last accounts."* The catch of Pacific salmon has dropped from ten million pounds annually to less than one million. Enough timber is destroyed by forest fires every year to build a five-room house every 100 feet on both sides of the road from New York to Chicago, although the effect of that, Stuart Chase observes, "might be worse than the conflagration...
Before their personal rivalry reached its great climax the War broke. Max made another fortune in Russia, was arrested by the Bolsheviks, saved by his brother, who was killed in an anti-Semitic outbreak. Max returned to Lodz to build still another fortune. But the prosperity of Lodz had depended on the Russian market, and as panic followed inflation the grimy "Manchester of Europe" lost its reason for being, and Max symbolically died as his city began to stagnate...