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...neighborhoods and education. People can go to the Pepsi website refresheverything.com - which can also be accessed through Facebook and Twitter - to both submit ideas and vote on others they find appealing. Among those on the site now: "Help free healthcare clinic expand services to uninsured in rural TN" and "Build a fitness center for all students in Hays, Kansas community." Every month, the company will offer up to 32 grants to worthy projects...
...commercials." But why not hit customers from both the top down and the bottom up? Pepsi executives are quick to point out that there will be traditional television advertising for Pepsi Refresh, just not during the Super Bowl. If you're going to launch a charitable initiative that can build goodwill toward your brand, however, isn't 100 million captive viewers an attractive audience? If you're going to give away $20 million, what's another $3 million to build more excitement for your project and, hopefully, sales of your soda? (See the top 10 best business deals...
...worrying about climbing within that bureaucracy, he has the confidence to break it. At the height of the Iraq surge in 2007, which Gates supported, more than 100 soldiers a month were dying. It's almost impossible as an outsider to understand why the Pentagon would not want to build the mine-resistant ambush-protected vehicles, known as MRAPs, that would have saved many of those soldiers' lives. Instead of budgeting for MRAPs, the Pentagon was still spending money on outdated weapon systems. So Gates bypassed the normal procurement process, created a special task force, went to Congress...
...101” is a bitter, deeply uncomfortable track chronicling an empty relationship in typically adjective-laden fashion. It hints at the vivid humor that characterized earlier songs—“I think we need more post-coital and less post-rock / Feels like the build up takes forever, but you never get me off”—yet by the end Gareth still finds himself wallowing in a “sense of waste / The indignity, the embarrassment...
...declare her candidacy. She'll need to visit the farthest corners of Brazil and get her face constantly on television and in the newspapers, something she has done diligently over the last year by sticking to Lula like a shadow. But it remains an open question whether she can build a critical mass of voter support without her charismatic mentor alongside...