Word: buildogism
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Dates: during 1950-1959
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...Although you didn't know it, your postcard advertising "Why the Buildog is Losing His grip came to the right place at exactly the right time. If your book is coming out in November, the very height of the football season when Harvard meets Yale, there is an enormous field open. The Harvard Lampoon has a large sale at the Yale game and before the game and during the halftime intermission the contents of the magazine, ads and all, are eagerly devoured by enthusiastic football fans. An ad extolling your book would create a sensation which could be equalled only...
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