Word: buildups
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Dates: during 1940-1949
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Last week, the new Berle show, despite a choice time spot (Tues. 8 p.m., NBC) and a whopping publicity buildup by Philip Morris, got a not-so-hot Hooperating of 11.1. The reason was as plain as the remodeled nose on Milt's face: he has to be seen. His gags need his visible leers and risible nudges to get across...
...tightrope to perfect their balance when they took over as stewards on the royal train. Snapped the New Statesman's Kingsley Martin when this news reached London: "Buckingham Palace needs a sensible public-relations department. The King and Queen have a sufficiently burdensome job without this tomfool buildup...
Despite the glamorized buildup to her job (a favorite newspaper comparison: Anna and the King of Siam), Mrs. Vining sees Akihito in private only one hour a week. A Japanese, Professor Hiroshi Kikuchi, gives the Prince most of his English lessons, which take seven of his 27 schoolroom hours (the Prince spends only four hours a week on Japanese...
This Waldorf-Astoria lunch was a portent of the big-time buildup to come, a publicity campaign sketched out by high-priced public-relations expert Edward L. Bernays. But part of the publicity that followed wasn't in the Bernays blueprint. To reporters. Wallace pooh-poohed Senator Vandenberg's conversion to internationalism, credited it to young (37), able James Reston, national reporter of the New York Times. Next day Reston wrote a letter to the editor of the Times. Said...
That was quite a buildup you gave Mr. Jackson in reference to his latest book, The Fall of Valor (TIME, Oct. 7). Shame...