Word: built-in
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...Thanks to Hollywood's 2007-08 work stoppages, next summer so far looks light on blockbusters. J.J. Abrams' Star Trek, Hugh Jackman's Wolverine and sequels to Harry Potter, Transformers and The Da Vinci Code will bring built-in audiences. Bruno, Sacha Baron Cohen's follow-up to Borat, may pique some interest, as should Pixar's Up. Still missing from the slate is anything to capture that female-over-40 Mamma Mia! spirit. Madonna, perhaps now's the time to pitch your jukebox musical...
...Best Gimmick: City of Ember train. It's easy to get lost in the shuffle at Comic-Con if you're not one of the handful of movies or shows with a built-in fanbase. The folks at Fox Walden found a way around the competition while promoting City of Ember, a family fantasy based on a book and starring Bill Murray and Saoirse Ronan. They chartered a train from L.A. to San Diego and packed it with journalists and bloggers who got a look at some footage, cool props and art, and lots of one-on-one time with...
...pure physical toll of covering more than a hundred miles, day after day, for up to a month straight, that gives cycling much of its built-in drama. It is also what makes it so susceptible to the temptation of pharmaceutical assistance. Well-funded teams go to great lengths to enhance strength and endurance, through both legal and, in some cases, illegal means. Anti-doping officials try their best to keep up with the latest techniques for avoiding detection. This tension inevitably casts a shadow on the other top competitors who have not tested positive, both those who adamantly shun...
...like it, but some people find it so torturous to type with that they refrain from sending e-mails or typing Web addresses altogether. Fortunately, the new apps in many ways serve as shortcuts to popular websites, reducing the need to do much typing. So, instead of launching the built-in Safari browser and typing a URL, you can just tap on, say, the free WeatherBug app to check the forecast or the iScopes button to get your daily horoscope...
...Phil to ship fresh peaches and plums during the weeks from mid-March to mid-April when there's space on supermarket shelves throughout Europe. "We harvest after the end of production in Chile and South Africa, and before Europe begins," he says. "We exploit that gap." Such built-in potential in the agriculture sector, until now largely untapped, could fuel the kind of economic development so badly needed across the Maghreb region that spans North Africa, where unemployment remains stuck near...