Word: built-in
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TRACKING TROUT It seems like cheating, but Lowrance's M68C, $419, employs sonar mapping to point out your piscine prey. Use its GPS to find a well-known spot, or built-in maps to go hunting for new ones...
...Well, uh, the built-in MP3 player does provide good sound. Its ear phones, mounted on a very adjustable piston and hinge system, can be positioned just over your ears so that you get the close-in sound of an earbud without the annoying feeling of plastic in your ear. It's easy to load MP3s from your computer-just connect the glasses and drag the files to the Thump folder like you were copying to an external drive. Windows users can even transfer purchased WMA tracks to the device, though you'll need Windows Media...
Converse classics now come in a hassle- and lace-free version with built-in support under the tongue. Available at converse.com...
...Atelligent Global Consulting. "It's hard for them to take that first step." The companies that do sell products under their own names often stick to tiny markets or small-time campaigns. Mitac International, which manufactures a wide range of PC gear, limits its branding efforts to PDAs with built-in global-positioning systems. Asustek Computer, which sells notebooks under the Asus name, shuns expensive sports sponsorships and concentrates on advertising in PC specialty magazines to reach a geek audience. "If you compare us with HP and Dell, we still belong to the small potatoes," says Sunny Han, Asustek...
...There are still more surprises, like two-way radio functionality (if you buy extra handsets), a baby monitor option, and a backup battery in case of power failure. Oh, I almost forgot: it also has a built-in answering machine...