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When America finally came home from Viet Nam, journalists and their editors were faced with a new problem:How to report back that the light at the end of the tunnel had turned out to be a 40-watt bulb? The editors at the New York Times Magazine had a thought. Anxious for a piece on "the sights, the sounds, the smells of Viet Nam-after the end," they chose Novelist James Jones. Viet Journal, an extensive outgrowth of the trip that produced the magazine article, is pitched perfectly for the mood of the times-a book about Viet...

Author: /time Magazine | Title: Books: Taps | 3/18/1974 | See Source »

HOUSEHOLD LIGHTS: A 50-watt bulb, incandescent or fluorescent, costs little more than one tenth of a cent an hour to use, but the fluorescent type delivers up to three times as much light a watt...

Author: /time Magazine | Title: Energy: A Crib Sheet for Conscientious Savers | 12/24/1973 | See Source »

When Edison invented the light bulb it was only a matter of time before somebody painted it red and green, hung it from a window and began the dubious practice of conspicuously and obnoxiously decorating things for the holiday season. Never does a December 25 pass without a series of long tirades from many sides concerning the evils of the commercialization of Christmas. Because of new state and federal regulations ornaments that use energy will be making fewer and shorter appearances this year. Though it may not be voluntary, 1973 will see a waning of suburbia's rat race...

Author: By Kim G. Davis, | Title: A White Christmas? | 12/8/1973 | See Source »

...four-cylinder auto that cannot make jackrabbit starts but uses only half as much gasoline as the sports car. Picture Researcher Suzanne Richie has begun weaving blankets for friends on a foot-powered loom in her apartment, and Nation Reporter-Researcher Sally Bedell no longer leaves a 75-watt bulb on in her apartment to sustain her exotic $75 dracaena house plant. For Business Writer Jack Kramer, a former London resident, economizing on energy is old news. "The English advise one to gravitate toward rooms full of warm bodies and drink lots of warming spirits, two energy-conserving principles that...

Author: /time Magazine | Title: A Letter From The Publisher, Dec. 3, 1973 | 12/3/1973 | See Source »

ELECTRICITY. Short of tossing away unnecessary gadgets like electric toothbrushes and shoeshine kits, one of the fastest ways to conserve energy is to switch to fluorescent lighting, which requires far less power than the ordinary-and highly inefficient-light bulb, but gives off from three to seven times as much illumination. There are many ways to pare energy use, but most of them would have to be enforced by law-or at least a strong national publicity campaign-to make them effective. For example, consumers can use regular refrigerators, which require 40% less power than those that are frost-free...

Author: /time Magazine | Title: The Mideast War: Now, a Change in Wasteful Habits | 10/29/1973 | See Source »

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