Word: bulgari
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Dates: during 1970-1979
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There is, for instance, the 16,000.83-carat "Vulgari Emerald." In no way connected with famed Bulgari diamond merchants, of course, the Vulgari is surrounded by "diamonds and pearls. . . except for the third pearl from the left, which is courtesy of Woolworth's." Other gems are the " 'La Fabiola' Faerie Diamond," the "Royal Order of the Corset" rubies, and the social climber's special-an outsized pendant dubbed "The Fitz-Hall" ("and it does"), featuring France's Regent diamond, now barricaded in the Louvre...
Genteel Privacy. Indeed, genteel privacy is the uncommon denominator of most of the Italian entrepreneurs. Bulgari, a jewelry shop that strives to make Tiffany look like a Woolworth counter by comparison, is buried so deep in the Pierre Hotel that no Fifth Avenue window shopper would know it exists. Ferragamo, a shoe salon, is set back from the avenue and not easily spotted by the unknowledgeable. "Most of our customers are celebrities," says Piero Nuti, general manager of Ferragamo. "We seldom see anyone else." Silversmith Ugo Buccellati is happiest when his sales force entertains only two customers a day. Gucci...
...Rome stock exchange, the avenue's Italian stores are all privately owned family enterprises. Some, like the proliferous Valentino-who operates nearly 80 retail outlets round the world-have been forced to franchise a number of their shops, but keep a firm hand on their agents. Buccellati and Bulgari are brother acts: one brother minds the store in New York while the others produce the jewels back home. Salvatore Ferragamo, who got his start making shoes for Silent Screen Stars Mary Pickford and Pola Negri, left his business to his widow, six children and a nephew. Mario of Florence...
...From my experience and that of others, I can say that kidnaping today is a real, solidly based industry." Italian Jeweler Gianni Bulgari knew what he was talking about. He had just spent 31 days as a captive after his abduction during a traffic jam near Rome's Via Veneto. Last week Bulgari, 40, lighter by 20 lbs. and a little over $2 million in ransom, was found tied hand and foot in a stolen Fiat less than 500 yds. from his home in the luxurious Parioli district. He had spent the past month locked...