Word: bulgari
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Dates: during 2000-2009
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...Bulgari, one of the world's leading luxury marketers, has been known for its fine jewelry since its founding in 1884. But under the leadership of its CEO, Francesco Trapani, 48, the great-grandson of founder Sotirio Bulgari, the brand has blossomed into a $1 billion luxury powerhouse that also sells watches, ties, handbags and fragrances. Add one more item to Trapani's portfolio, and it isn't something you (or even a Hollywood starlet) could wear around your neck: a five-star hotel. TIME's Dody Tsiantar recently spoke with the Bulgari chief about the company's newest...
...main objective--and we hope eventually to have hotels in five to seven markets--is to develop something unique. Our first hotel in Milan, which opened last year, is in the center of the city, but it's adjacent to the botanical garden. So when you are at Bulgari in Milan, you're right in the middle of the city, but you feel like you're in a country house. It's very contemporary in design, but not minimalistic at all. You feel luxury everywhere, especially in the materials we use--like stones, marbles...
TIME Up until now at least, Bulgari hasn't exactly been known for architectural design...
TRAPANI True, but you don't need that. I want people to say about Bulgari that here is a company in Italy that has beautiful jewelry, watches, eyeglasses and perfumes, and by the way, they have a very nice hotel in Milan. We also have a second hotel under way in Bali, which is an important destination for the Japanese. It will open next spring. We are negotiating other projects in New York, Hong Kong and some other cities. But it takes time. We want unique locations. We don't need to open just another luxury hotel...
...Bloggies are the Web's answer to the Oscars, but this is one award show you can attend in boxers, not Bulgari. The fifth annual Weblog Awards, to be posted March 14 on BLOGGIES.COM, will name winners (chosen by reader votes) in 30 categories, ranging from Most Humorous to Best Designed. Among new categories this year: Best Food Blog and Best Entertainment Blog. And who will be the Web's Million Dollar Baby? Favorites to nab the coveted Weblog of the Year award include BOINGBOING.NET and WONKETTE.COM. The winners won't get a gold statuette or even a trip...