Word: bulgari
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Genteel Privacy. Indeed, genteel privacy is the uncommon denominator of most of the Italian entrepreneurs. Bulgari, a jewelry shop that strives to make Tiffany look like a Woolworth counter by comparison, is buried so deep in the Pierre Hotel that no Fifth Avenue window shopper would know it exists. Ferragamo, a shoe salon, is set back from the avenue and not easily spotted by the unknowledgeable. "Most of our customers are celebrities," says Piero Nuti, general manager of Ferragamo. "We seldom see anyone else." Silversmith Ugo Buccellati is happiest when his sales force entertains only two customers a day. Gucci...
...Rome stock exchange, the avenue's Italian stores are all privately owned family enterprises. Some, like the proliferous Valentino-who operates nearly 80 retail outlets round the world-have been forced to franchise a number of their shops, but keep a firm hand on their agents. Buccellati and Bulgari are brother acts: one brother minds the store in New York while the others produce the jewels back home. Salvatore Ferragamo, who got his start making shoes for Silent Screen Stars Mary Pickford and Pola Negri, left his business to his widow, six children and a nephew. Mario of Florence...
...From my experience and that of others, I can say that kidnaping today is a real, solidly based industry." Italian Jeweler Gianni Bulgari knew what he was talking about. He had just spent 31 days as a captive after his abduction during a traffic jam near Rome's Via Veneto. Last week Bulgari, 40, lighter by 20 lbs. and a little over $2 million in ransom, was found tied hand and foot in a stolen Fiat less than 500 yds. from his home in the luxurious Parioli district. He had spent the past month locked...
...jewels, incidentally, were genuine: about $2,000,000 worth used in the course of the picture-most of them came from Bulgari in Rome. Genuine, too, was the Goforth villa, built for the occasion in Sardinia and fitted out with a real monkey, a real myna bird and real sitar-strumming Indians. But not real acting. And certainly not much real camp. About the only amusing scene in the film is the entrance of Noel Coward, a minor character known as the Witch of Capri, clad in a brown dinner jacket and riding pig-a-back on a servant...