Word: bulgaria
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...revitalize the incipient desire for goods and services behind the rusting Iron Curtain. It was with Bonn's tacit approval that Krupp General Manager Berthold Beitz began reconnoitering Eastern Europe in 1959. Beitz has since signed deals worth $72 million for everything from fishing-boat engines for Bulgaria to a cement factory for Yugoslavia. Other industrialists followed. All told, West German exports to the East have quintupled since 1955 to more than $500 million a year. West German trade missions are active in Russia, Rumania, Bulgaria, Hungary and Poland...
...that Coca-Cola uses in the 130 countries where it operates. What is so unusual about the new phrase is that it is in Bulgarian. Coca-Cola is about to enter Eastern Europe, where for years it was considered the very symbol of decadent capitalism. Under an agreement between Bulgaria's Communist government and Atlanta-based Coca-Cola, work has just started on a bottling plant in the Black Sea city of Varna that next June will begin producing the first Coke ever mixed behind the Iron Curtain...
...similar to Russian kvas, or with a Coke imitation known as Bulgar Cola. The government is not anxious to change habits. Like Yugoslavia, Rumania and Czechoslovakia, the Bulgarians have imported Coca-Cola from West Germany to please Western tourists. With a record 1,000,000 visitors expected next summer, Bulgaria is merely taking the sensible step of providing a local Coke supply and cutting import costs...
...Bulgarian Jackie Gleason, mugging, joking, erupting into great rumbling gales of ho-ho-ho laugh ter. At parties, given a few drinks, he will invariably perform on any instrument that is handy - flute, clarinet, trombone, piano, harmonica, violin, all of which he learned to play as a child in Bulgaria. Son of a farm hand, he was raised in Velingrad, a mineral-bath resort high in the Rhodope Mountains. As a teenager, Ghiaurov had no interest in singing, gained fame in local circles as an actor and star athlete with the town soccer and volleyball teams. Drafted into the army...
...categories, and 18.3% of radio and TV sets were declared substandard. To stop unwanted goods from piling up in warehouses, the Polish government last year clapped fines totaling $8,000,000 on producers of TV sets, radios and appliances that did not meet quality specifications. For the same reason, Bulgaria's Foreign Trade Ministry has refused to issue licenses for more than 600 shipments destined for abroad, complained that poor-quality production seemed to be a permanent feature of many plants...