Word: bulkheading
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Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...starting to get light outside and soon we'll be able to see the full extent of the damage. Eventually, my parents will be able to go check on their beach house in Galveston County. From what we saw last night, it's probably under water. Their bulkhead was just six feet high, far too low to stop the storm surge. But it's hard not to feel relieved anyway. We're all safe, and it looks like my brother will get married after all, no tugboat required...
...reassembled it in Dwarka, a fast-growing neighborhood of weed-infested sidewalks and burgeoning middle-class aspirations. Because space is limited, the plane has been cut down to about two-thirds its normal length and is held in place by thick concrete pillars. Inside, Gupta replaced the bulkhead between the coach and business cabins with a wooden wall so he could mount an air conditioner to cool the cabin in New Delhi's oppressive summer heat...
...laundry-draped balconies, weed-infested sidewalks and burgeoning middle-class aspirations. Because space is limited, the plane has been cut down to about two-thirds of its normal length and is held in place by thick concrete pillars. A toilet block nestles underneath the tail. Inside, Gupta replaced the bulkhead between the coach and business cabins with a wooden wall so he could mount an air-conditioner to cool the cabin in New Delhi's oppressive summer heat...
Shortly afterward, Boeing sent a worldwide advisory from Seattle suggesting that all carriers using 747s "may wish" to follow the Japanese example by visually inspecting the tail fin and rudder structures on these planes. The company also suggested an inspection of the rear bulkhead. A spokesman for the U.S. Air Transport Association said that "everybody will follow those recommendations to a T." The procedure, which should take about two hours, can be done between flights and during refueling stops...