Word: bulkier
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Dates: during 1960-1969
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Peering out from behind a plethora of bulkier journals, a new magazine called Forum is now available on news stands around the Square. One's first impulse is to say that the last thing we need is another struggling little magazine. But for every struggling little magazine there is a struggling young editor well-endowed with grand visions. And when those visions are noble ones they deserve support, despite the overwhelming demands now made on the interested reader's time...
...Price. Ironically, Los Angeles' indifferent newspaper readers also stand to benefit from the loss of two papers. In the last ten months, the fat and lethargic Times, which had the habit of substituting sheer bulk for journalistic merit, has begun to show new life. It is even bulkier than before, but it is a far better newspaper. The Times has beefed up its Washington coverage and joined hands with the Washington Post in the organization of a news service. It has also added four fulltime political editors, two of them stolen from Hearst. Foreign coverage has grown from...
...Supply and 600 five and tens, this 1962 version of the old country peddler looks like a city bus with show windows, has hip-wide aisles and every available inch of interior wall space festooned with hardware, notions, toilet items, toys. It will also carry a catalogue from which bulkier merchandise may be ordered for delivery next time the Shopmobile comes around. The first Shopmobile will go into action this week in Orlando...
...little nothing is partly the stepchild of modern transportation-bulkier, more elaborate dresses severely inhibit a woman getting in or out of cramped taxis and automobiles. But technology is not the whole story. As popularized by Jackie Kennedy, the little nothing, its partisans explain, also aims for the look of unostentatious but expensive elegance that goes beyond mere chic. Most little nothings today are essentially grown-up versions of sleeveless, high-necklined junior dresses, unfitted, but figure-suggesting. 'It's almost like walking around in a slip," says a Henri Bendel buyer. "As soon as a dress gets...
...that may turn out to be its hottest product yet: a desktop size, electrostatic model, which will reproduce letters on dry, coated paper in less than three seconds at a cost of only 3½?-4? per sheet. It will probably be priced around $700, far less expensive than bulkier dry-copy models. With such new products on the way, Mead expects sales in the fiscal year beginning June 30 to reach $103 million and earnings to hit more than $1 a share...