Word: bulks
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Whatever their approach, truly original ads are so few that they are quickly copied. The bulk of menthol cigarette ads-a boy, a girl (shoeless) and a babbling brook-are virtually indistinguishable. Often, too. the less expensive or distinctive a product is, the more pretentiously it is advertised-which leads admen to argue whether it is good salesmanship to make a snob appeal for a non-snob product. The most notable voice raised in opposition is that of Fairfax Cone of Chicago's Foote, Cone & Belding agency, who argues that an ad should come as close as possible...
Indeed, strong evidence exists for this argument. Certainly, the bulk of Federal aid in the Faculty of Arts and Sciences is distributed among the chemists, physicists, and applied mathematicians. For example, the government gives $5 million yearly to cover the administrative costs of the Cambridge Electron Accelerator, a machine which cost $11.6 million in Federal funds to build. Significantly, the $6 million the government put into medical research in 1960 more than doubled the combined total offered that year to the Schools of Public Health, Dental Medicine, Education, Divinity, Public Administration, Law, Business Administration, and Design...
...Borgias. The bulk of Miss Carson's book is support for this nightmare curtain raiser. In a chapter titled "Elixirs of Death," she lists the synthetic insecticides, beginning with DDT, that came into use at the end of World War II. All of them are dangerous, she says without reservation. Already they are everywhere: in soil, rivers, ground water, even in the bodies of living animals and humans. "They occur in mother's milk." she says, using emotion-fanning words, "and probably in the tissues of the unborn child." And worse is to come. "This birth-to-death...
...that some sort of order should be imposed on heedless builders, who exercise their free-enterprising right to build with little thought for neighboring buildings and still less for sentimental architecture buffs who mourn the passing of old landmarks. Aroused traditionalists are now battling to save the grand old bulk of Pennsylvania Station, which is scheduled for demolition to make way for two office buildings and a mammoth sports arena. Carnegie Hall was saved, but the old Ritz-Carlton and Brevoort Hotels have fallen to progress and the wrecker's ball...
...Scale? Among the pros, views of the new boom are mixed. Gordon Bunshaft, chief designer for Skidmore, Owings & Merrill, says flatly: "Architecturally, the general standard is lower than anywhere else in the world." Says Arthur Drexler, director of architecture and design at the Museum of Modern Art: "The bulk of the commercial buildings is only packaged space. About all that can be said of them is that they function mechanically...