Word: bulleit
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While Liggett has been going after the cost-conscious consumer with no-brand, other cigarette companies have been trying to win over the status-conscious customers with new brands. Said David Bulleit, who handles the Philip Morris account for New York's Wells, Rich, Greene ad agency: "Quality is selling. Sophistication is a very convenient term for all these trends...
Philip Morris is aiming a revived Players, a name first used by the company six decades ago, at upper-income smokers between ages 25 and 35. Says Company Spokesman Ernest Quimby: "It is a brand designed, formulated and packaged to an upscale mode of life." Concurs Adman Bulleit: "Players is a sociable, fun brand for sophisticated adults who enjoy going places at night." The black, cigarette case-type package is an important part of the promotion...
High jump--Tie for first between Harrigan (H) and Bulleit (RIS); tie for third among Benesh (RIS), Sherman (RIS) and Best (H). Height...
...Business Board, which is headed by Marshall Rawle and has G. E. Mahlert and P. deG. Baldwin as subchairmen took two more subchairmen and ten men. The subchairmen appointed are R. B. Dana and K. T. Howe, while the other ten men are: G. C. Alexander, E. V. Bulleit, T. J. Burke Jr., Rodgers Donaldson, G. P. Hamlen Jr., Alfred Hayes Jr., George Hodges, G. M. P. Murphy Jr., R. B. Williams, and W. M. Smart...
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