Word: bulletin
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Dates: during 1940-1949
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Many U.S. editors have tried to explain the Bulletin's long, steadily strengthened grip on Philadelphia's readers. Most have given up with a too-easy revision of its slogan to: "Only in Philadelphia Would Nearly Everybody Read the Bulletin." The paper fits no familiar pattern for success. Unlike the crusading St. Louis Post-Dispatch, it almost never upsets an applecart, seldom even nudges one. It does not go in heavily for foreign correspondence. It is never spectacular...
...Place Like Home. The Bulletin is aimed at Philadelphia's miles upon miles of rows upon rows of homes. It sticks to good coverage of local news, thoroughness, objectivity in all things. Slow on the uptake when it comes to two-fisted journalism, it is fast on its selling feet...
...joke to its competitors is the Bulletin's speed in getting to press with a big story, getting it to thousands of outlets. But its unhurried mien in other ways gives Philadelphians some chuckles. A few years ago its editors decided on new type, headlines, makeup. Changes were made page by page, week by week. Her public was hardly aware that the Old Lady of City Hall Square was changing her dress...
Strike Out Strike. For years the Bulletin was slow to recognize organized labor (the word strike was long taboo in its columns). When the engravers' union became so strong it had to be dealt with, the Bulletin set up a separate engraving company. To this day this company, in an adjoining building, sends the Bulletin's cuts over in a conveyor...
...Bulletin's conservatives are not slow. President-Publisher Robert McLean is also president of the Associated Press. Lank, sandy, shy, he gives editors suggestions and a free hand. His brother, William L. Jr., vice president, looks after the money and the newsprint problem, has his hands full of both. Massive, gregarious Richard W. Slocum became general manager six years ago, has worked steadily against the Bulletin's antiquity, toward a fresh approach in civic matters. Dwight S. Perrin, managing editor since 1939, went to the Bulletin after 13 years with the St. Louis Post-Dispatch. His assistant...