Word: bulletin
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Dates: during 1960-1969
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...reporter was Mary Ellen Gale '62, a slim brunette who quit her job on the Philiadelphia Bulletin 18 months ago to work for the Southern Courier. As with the Courier's other seven reporters (all of them in their late teens to mid-twenties), her job is to look in on events that no other newspaper in Alabama would deign to cover -- demonstrations by civil rights organizations, plans of anti-poverty agencies, racial killings, piecemeal gains in integration, and the oddities of Alabama life that are galling to Negroes but to which whites are generally oblivious...
...every three Harvard alumni subscribes to the Bulletin. There's an axiom that another third are lost causes -- completely uninterested in the University--and that the other third are on the borderline--they could be wooed if only someone would. Not surprisingly, Bethell is hatching plans for a large-scale subscription drive which will start this spring. He plans to mail surveys to all alumni, hoping to find why those who don't subscribe don't. He also wants to boost the Bulletin's paltry advertising revenue, using information from the survey to make the magazine look attractive...
With fatter coffers, the Bulletin could afford to pay its contributors, who now write with no more reward than seeing their byline in print. Eventually Bethell would like to expand the staff if his advertising drive succeeds...
Bethell's aggressive professionalism is based on the conviction that every well-edited, attractive magazine is the Bulletin's natural rival for the subscriber's dollar, and that the Bulletin must match their general interest to stay afloat financially. Others (his two editorial assistants for instance) see the competition nearer to home in a publication named Harvard Today...
Harvard Today is published twice a year and mailed free to everyone connected with University--alumni of the college and all graduate schools, parents, faculty, and former faculty (the Bulletin is officially the magazine for College alumni only). "We're a kept magazine, the Bulletin is not," says William Bentick-Smith '37, assistant to President Pusey and editor of Harvard Today. The $20,000 tab for each issue is picked up by the Harvard Fund, the University's official money-raising...