Word: bulletining
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When the end came, the feelings in the Philadelphia Bulletin's fourth-floor newsroom, like those at the bedside of a dying family member, did not include surprise. The 134-year-old afternoon daily, once the nation's largest, had been living with the bleak diagnosis for more than a year. In December, its owners, the Charter Company of Jacksonville, finally put it up for sale. Last week, with no takers to be found, and awash in red ink, the Bulletin became another logo in the graveyard of big-city newspapers. Said Charter Communications President J.P. Smith...
...Philadelphia, nearly everybody mourns the Bulletin...
...been a harsh season for many metropolitan newspapers. Chicago's Tribune Co. has put a FOR SALE sign on the New York Daily News, the largest general circulation paper in the country. In Philadelphia the old slogan "Nearly Everybody Reads the Bulletin "has been turned on its head. Now more people read the morning Inquirer, and the Bulletin is on the block. If buyers do not turn up soon, both the News and Bulletin may fold. Once prosperous dailies in Boston, Baltimore, Cleveland, Los Angeles and Seattle are also tottering...
...suburban papers and time on television. Instead of taking ads in all city papers, they gravitated to only one, either because it had a larger circulation or more affluent readers. Even a small disparity between papers-the Inquirer's circulation is only 27,000 higher .than the Bulletin's-could cause a stampede of advertisers...
Philadelphia is looking for an angel like Cole. As part of a Save the Bulletin campaign, one local advertiser has pledged to keep supporting the paper, and Mayor William Green is prepared to offer prospective buyers tax breaks and low-interest loans through the city's Industrial Development Corporation. But because of the Bulletin's operating losses and severance obligations ($12.5 million), few believe that a purchaser will step forward. During a newsroom meeting last week, a sports writer put a tough question to Executive Editor Craig Ammerman and Publisher N.S. ("Buddy") Hayden: "What should I tell...