Word: bulletining
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Though the magazine is only semi-attached to the Associated Harvard Alumni, this official alumni organization did help bail the Bulletin out of the libel suit. The Bulletin is no longer a virgin in its relations with the University either. It occupies Wads-worth House (the small yellow, frame building next to Lehman allH) rent-free...
...Bulletin's pretensions to intellectual breadth are modest but persistent. There is a long-standing office joke about "The Frogs of Guatemala," a three-part article that ran in the Bulletin during the thirties. Bethell still tries to run at least one article in each issue that is "outward looking"--though probably not as far outward as the swamps of Guatemala...
Necessity rather than sentiment keeps alive another of the Bulletin's traditions--shoestring financing. Socking 17,000 subscribers seven dollars yearly for a subscription, the Bulletin still has only $160,000 to pay all the cost of the 17 issues published each year. With its tiny staff, the magazine manages to finish in the black most years. 1966-67 won't be one of them though; the Bulletin had to settle a substantial libel suit for calling a Hollywood movie director a "Stalinist type...
Bethell still has the right to publish anything he wants in the Bulletin, but at the same time he has access to plenty of free help from both the alumni and the Administration. He meets every two weeks with the directors of the Bulletin--six alumni who are all prominent authors or publishers and who act as advisors, with the ultimate responsibility for business decisions like hiring and firing the editor. The Bulletin staff also includes under the amorphous heading "Editorial Committee" two liaison men with the University -- one in President Pusey's office and the other in Dean Ford...
...every three Harvard alumni subscribes to the Bulletin. There's an axiom that another third are lost causes -- completely uninterested in the University--and that the other third are on the borderline--they could be wooed if only someone would. Not surprisingly, Bethell is hatching plans for a large-scale subscription drive which will start this spring. He plans to mail surveys to all alumni, hoping to find why those who don't subscribe don't. He also wants to boost the Bulletin's paltry advertising revenue, using information from the survey to make the magazine look attractive...