Word: bulletining
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Then, in 1907, the Harvard Alumni Association took over sponsorship of the Bulletin from the Athletic Association of Harvard Graduates, and the switch, in the words of Greene, "rid the Bulletin of even the shadow of control by athletic interests...
Merrill's second editorship, from 1919 to his death in 1940, has been characterized by Bulletin historians as the period of the "frogs of Guatemala." This epithet does not imply that there ever was a Bulletin article specifically discussing Guatemalan frogs, but only that there might as well have been. For as one scans the issues of this 20-year period, and notices the astonishing frequency of articles reporting esoteric scientific field trips, one gets the distinct impression that "the frogs of Guatemala" would be right at home on the cover of the following issue...
...although the aforementioned frogs never do reach the Bulletin's cover, their African brothers do in the cover article "Hunting Frogs in African Forests," which appeared in the issue of January 18, 1935. The apes, however, made the Bulletin cover twice: once on December 22, 1933 ("The Apes in Animal Sociology"), and again on May 27, 1938 ("The Living Asiatic Apes"). In addition, other esoteric cover articles of the Merrill period featured "The Harvard Observatory at Bloemfontein, South Africa," "'Malaysia.' Its Governments and Physical Beauty," "Collecting Fossil Insects," and "A Way to Control the Gypsy Moth...
...frogs during these 20 years, and the Bulletin, by publishing articles like "The Religion of a Scientist" by Kirtley F. Mather, and "A Liberal Education Viewed in Later Life" by brooks Atkinson '17, was gradually establishing a national reputation for distinguished journalism...
...Bulletin of 1939 was hidden under a drab, cream-colored cover that usually announced equally drab scientific reports, and distinguished as it may have been, it was drastically losing subscribers. In competition with attractively packaged and styled publications like Time and The New Yorker, the magazine obviously needed a complete brightening, both visually and journalistically; but its staff, accustomed to 20 years of traditionalism, tended to resist any change...