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FANS ARGUED ABOUT IT: WAS he better at bull riding or bareback riding--or just the greatest rough-stock rider ever? One thing was not in dispute: Hall of Famer Jim Shoulders, the "Babe Ruth of rodeo cowboys," had an unusual tolerance for pain. Among the bones he broke while riding to a record 16 world championships in the 1940s and '50s: both arms (twice), his collarbone (three times) and 27 bones in his face. After breaking a hand during a ride, he switched to the other one and won. His celebrity expanded in the early '80s when he sparred...

Author: /time Magazine | Title: Milestones Jul. 9, 2007 | 6/28/2007 | See Source »

...Bull gives you wings; Power Horse makes you go haywire...

Author: By Candace I. Munroe | Title: Horse Power | 6/28/2007 | See Source »

...offered a Power Horse on my first day as an intern, I should have just said no. At the meeting, the writers immediately offered the interns cans of the potent drink. “It’s like this Austrian energy drink 5 times the power of Red Bull, and totally illegal in the United States,” they said, gesturing to the stacked cases. We all dutifully grabbed a heavy...

Author: By Candace I. Munroe | Title: Horse Power | 6/28/2007 | See Source »

...Power Horse is only the latest advancement in energy drinks, which originated in1960’s Japan. Called genki drinks, their purpose was to help workers stay awake on the job to increase productivity. An Austrian created Red Bull, building the energy drink niche in the U.S. Marketers removed emphasis from the working stiff and created a more frivolous image. Power Horse, whose potency claims are not approved by the Food and Drug Administration (FDA), distances itself from the party mindset. The press release states, “The drink’s very appearance (a stocky and powerful...

Author: By Candace I. Munroe | Title: Horse Power | 6/28/2007 | See Source »

...First, he had to prepare the Ebertians for his depleted appearance. "To paraphrase a line from Raging Bull, I ain't a pretty boy no more," he wrote in a pre-festival note on his website. "What happened was, cancer of the salivary gland spread to my right lower jaw. A segment of the mandible was removed. Two operations to replace the missing segment were unsuccessful, both leading to unanticipated bleeding. A tracheostomy was necessary so, for the time being, I cannot speak. I make do with written notes and a lot of hand waving and eye-rolling. The doctors...

Author: /time Magazine | Title: Thumbs Up for Roger Ebert | 6/23/2007 | See Source »

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