Word: bulls
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Dates: during 2000-2009
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...success of energy drinks like Red Bull, Monster and Rockstar have proven that consumers are constantly thirsting for a boost. But will they ever want to come back down and reach for a nonalcoholic drink that will help them chill out? According to the recent sales figures from Innovative Beverage Group, a Houston-based drink distributor and maker of a "relaxation beverage" called Drank, there's strong demand for the anti-Red Bull too. The company's revenues, though small, were up 198% in 2008, to $2.2 million, and it turned a $172,000 profit last year, compared with...
...perhaps save yourself some cash the next day. "Something like this gives you a better night's sleep," says Bianchi. "You're going to wake up feeling better rested and less apt to get a double venti-venti-venti at Starbucks, then wash it down with a Red Bull just to get through your day." (See the top 10 food trends...
...Bianchi, whose company trades publicly on the over-the-counter market, is making very bold promises for Drank and its potential shareholders. "By the end of the year, I will be in every grocery store in America and every food-drug chain in America, just like Red Bull," Bianchi boasts. "I'm in negotiations with every major drug chain and every major grocery store chain, and I will go on the record and say it's with them contacting us, without our solicitation to them." Bianchi rattles off the list of chains he says have come calling: Walgreens...
...have cheered the idea, others have blown a gasket. Ferrari, the sport's oldest and most illustrious team, this week threatened to quit Formula One unless the plans were parked. On Friday, Team Ferrari filed an injunction in a French court to block the cap. Rivals Renault, Toyota, Red Bull and Torro Rosso all issued similar warnings. "If the regulations for 2010 will not change," read a Ferrari statement, "then Ferrari does not intend to enter cars in the next Formula One world championship." (See the 50 worst cars of all time...
...hours earlier and be 10 times more intense) may need something a little more exciting to start the day. Without the draw of bacon and potatoes to get us up in the morning, we might as well just stay up late to do homework and grab that Red Bull--especially with newly enhanced brain breaks! All the athletes who wake up before dawn will also find it that much harder to beat Yale...