Word: bulls
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Dates: during 2000-2009
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...seduce consumers, companies resort to elaborate feats of marketing sleight of hand. Walker draws back the curtain on the pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba...
Courting moderates, McCain likens himself to Teddy Roosevelt, the Bull Moose who bucked both political parties. True, the maverick clips Republicans often: He called Donald Rumsfeld one of the worst defense secretaries in history, dubbed the federal response to Hurricane Katrina “disgraceful,” and slammed President Bush for “shirking” his duty to combat climate change...
...rich peasant when Stalin imposed agricultural collectivization. Colton also spoke to acquaintances from Yeltsin's period as Communist Party boss in Sverdlovsk. He justifiably concludes that Yeltsin was already a rambunctious politician before Gorbachev promoted him to head the Moscow City Party in 1985. Yeltsin was like a bull in a china shop in the Soviet capital. As Colton points out, Gorbachev had ignored warnings that his protégé would smash all the crockery as both of them pursued reform. Plenty of Yeltsin's victims volunteered their testimony for the book. Their unanimous verdict is that he deserved...
...detecting drugs. Earlier this year, the National Institute of Animal Science in South Korea cloned mini pigs, with organs intended as human implants. In February 2008, Korean company RNL Bio took its first order from a Californian woman willing to pay $150,000 to replicate her dead pit bull terrier, Booger, from some refrigerated ear tissue...
Questionable name choice aside, it’s Booger the bull terrier who seems to deserve particular attention here. He (I can only assume a dog named Booger is male) is in a different category to those carbon copies created in for medical and scientific research purposes...