Word: bulova
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Dates: during 1970-1979
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...their richest export market-the U.S.-Swiss watchmakers face rising competition from domestic manufacturers in all price lines. U.S. Time Corp., which prices its Timex models as low as $7.95, claims to sell more than 50% of watches bought in U.S. stores. Bulova, biggest American producer of jeweled-lever watches (1969 sales: $159 million), is an increasingly tough competitor in the medium-and high-priced range. Swiss manufacturers lost their technological lead when Bulova developed the battery-powered Accutron a decade ago. The company has since sold more than 1,500,000 Accutrons and brought the price down...
Among other things, Leonard Lyons: has loaned Sophia Loren his thermal underwear; buys his hats from Lock's of London; once beat Ernest Hemingway in a nose-measuring contest; purposely keeps his gold Bulova set eight minutes fast; dined alone with the Trumans their last night in the White House; can get away without tipping hat-check girls at New York's Inmost restaurants; introduced Two-Ton Tony Galento to Noel Coward and Marc Chagall to Richard Nixon. Leonard Lyons also is the last syndicated celebrity columnist who does all his own legwork...