Word: bulova
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They are opposed by Bulova, Gruen and about 100 other U.S. watch companies which rely on Swiss works. The free-trade argument: Switzerland consistently buys more here than she sells ($458 million in the U.S. favor since the 1937 trade agreements...
Director of the meet Asa Bushnell has announced that a Bulova photo-timer will be used for the meet. It will probably be the final judge in the 100 yard dash, a toss-up among Yale's Hank Thresher, last year's winner; Harvard's Pete Dow; Penn's Alan Kline and John Haines; and Cornell's Larry Lattomus, where the meet record of 9.7 may be broken...
Unceasing Repetition. Arde Bulova has worked out his own method of doing business with the cartel with one hand, and competing with it with the other. In Switzerland, where his company has a plant, he had to join the cartel; in the U.S., he has kept on top in a business noted for freewheeling competition...
...Bulova started in the watch business in the Manhattan jewelry shop run by his father, an immigrant who learned the watchmaking craft in Czechoslovakia. Later, while the Swiss still depended mostly on handwork, Bulova expanded mass-production methods in the U.S., introduced more standard and interchangeable parts. These innovations, plus agressive advertising and sales promotion, masterminded by President John H. Ballard (Bulova is board chairman), were mainly responsible for lifting Bulova into its leading position among U.S. watchmakers...
Back in 1927, when radio was still young, Ballard began buying radio spot announcements, made the name Bulova synonymous with watches by dinning "Bulova Watch Time" into American ears an estimated 5 billion times in 26 years. Bulova's sales have climbed from about $4,700,000 in 1927 to more than $60 million in the last fiscal year (ending March 31), when the net profit...