Word: bulova
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Like a Crossword Puzzle. From its shocking-pink rate cards to its Mother Goose jingles on racial themes, WNEW reflects the breathless, bouncy personality of its manager, fortyish Tudie Judis. When Watchmaker Arde Bulova and Adman Milton Biow founded WNEW 15 years ago, Tudie was added to the staff as a $15-a-week afterthought. Today, earning more than $60,000 a year, she presides every morning at 9:15 over a highly paid and talented "coffee cabinet," which settles WNEW policy decisions without red tape and interoffice memos. "I love business," Tudie declares with a flutter of gestures...
...costs rose, sales had been dropping. Moreover, during the war, when Waltham and other U.S. plants were on war contracts, Swiss watches had grabbed a large share of the market. And Competitors Bulova and Longines-Wittnauer could import Swiss movements from their foreign plants cheaper than Waltham could make them...
...resurrected Waltham. To make Waltham pay off, he dropped the designing department, and grudged every nickel spent on advertising, thus let the name be drowned out by younger companies. After cashing in on war contracts, Dumaine sold out in 1944 to Ira Guilden, ex-vice president of the Bulova Watch Co. and former brother-in-law of Watchmaker Arde Bulova...
...more stealing in future? Most of the boys said vaguely that they needed someone they could "depend on." Said resourceful Chick: "A friend of mine is in the Golden Gloves, that's a boxing club, and he fought four rounds and won a beautiful $150 Bulova watch ... If he can do it, I can do it. So I'm gonna enlist in the Golden Gloves, and I'm gonna fight...
...washer, a two years' supply of nylons, a 1946 Mercury, a Knabe piano, a $1,000 fur coat, a round trip to New York with a weekend at the Waldorf, a Tappan kitchen range, a Crosley Shelvador refrigerator, an RCA Victor radio-phonograph, an Electrolux vacuum cleaner, a Bulova wrist watch, a $1,000 diamond ring, maid service for a year, two complete men's wardrobes, a two-week vacation in the Canadian Rockies...