Word: bumpers
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Dates: during 1960-1969
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Along the eight-lane highways that stretch forth like tentacles from San Francisco, it was the time of day that tries men's carburetors: the evening rush hour. Everyone wanted to get home at once. Trapped in a snarling, bumper-to-bumper tie-up, Salesman Bink Beckmann reacted with unusual calm; he had a unique way of keeping his blood pressure down. On a tiny slip of paper he scrawled, "Hold dinner; traffic tie-up"; then he reached behind him into a cage, seconds later sent a homing pigeon fluttering out of the car window. A pigeon fancier, Beckmann...
Another big cause of the industry's cheerfulness was the hearty welcome given to compact cars. American Motors in 1959 turned out 401.440 Ramblers, an 87% gain over 1958, thereby lifting the Rambler from seventh to fourth place, barely a bumper behind Plymouth. If Plymouth's output of 19,726 Valiants is excluded, the Rambler actually was the third largest selling car in 1959. Next year, predicts Romney, compact and small cars will account for 2,340,000 sales, of which more than 500,000 will be Ramblers. To step up production. American will hire 7,000 more...