Word: bumpers
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Dates: during 1970-1979
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...only ten members of the Commission get anything at all and even Rifkin is reported to take home only $85 a week. And as the PBC becomes more visible, the early success begins to feed on itself to the point where it can now make money on the buttons, bumper stickers and other gimmicks they are turning out. The question remains though, about the purpose. It certainly doesn't seem logical to go to such lengths to create an on-going nationwide organization just to debunk official celebrations. Were that the case, the PBC could be expected to wither rather...
...these skirmishes were part of what Europeans call the Great Franco-Italian Wine War. The casus belli is a glut of gros rouge, the rough red wine that is the lifeblood of most Mediterraneans and a mainstay of France and Italy's agricultural economy. A bumper harvest last year helped to create a Common Market surplus of 2.6 billion gal. At the same time, French consumers have been cutting back at the rate of one bottle a head; consumption dropped from a total of 1.3 billion gal. in 1973 to a mere 1.2 billion in 1974. Complains one French...
Last week Pillsbury Co. cut wholesale prices on a broad range of biscuits and other products by 10%. In addition, farm-commodity prices have been dropping for months. Many experts, looking forward to a bumper crop this fall, expect the trend to continue. Since October, corn has slid from $4.03 to $2.84 per bu., wheat from $5.45 to $3.61 and sugar, which was trading at a horrific 64? per lb. in November, to 28? on commodity markets. Choice beef has been declining. But increasingly tight supplies will probably force it up by 10? or 12? per lb. at retail levels...
...There is no way we can lose," Mrs. Sullivan declares optimistically. "How can they talk about bicycles and medicine cabinets and pins being dangerous, and not bullets?" She has some strong support. Free of charge, the J. Walter Thompson advertising agency is preparing a public relations blitz. Television spots, bumper stickers and posters feature the slogan YOU NEED A BULLET
Around Philadelphia, Parent enjoys the perquisites that go with being a superstar. Industrial Valley Bank pays him generously to advertise: "Bernie Saves . . . at I.V.B.," and a popular local bumper sticker declares: ONLY THE LORD SAVES MORE THAN BERNIE PARENT. Bernie receives so much fan mail he has been forced to hire a secretary. Despite all the attention, he prefers quiet evenings at home with the family. "I've been trying to get Bernie to take me to a country and western show for years," says Carol. "He hates to get dressed up to go out any place...