Word: bumpers
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Dates: during 2000-2009
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When a Harvard professor speaks, America’s intellectual elite listens. Fame broadcasts their insights in all the usual places: section, book covers, and even on CNN. But, it is not often that Harvard witticisms adorn the bumper of your Honda accord. Laurel Thatcher Ulrich, Harvard Professor of Early American History, has succeeded in capturing a mobile market with her quote, “Well-behaved women rarely make history...
Laurel Thatcher Ulrich has created quite a following. Her girl-power quote has graced pins, mugs, and even a manifesto website by one “Lordess Ariel the Third Esquire.” Now, Ulrich bumper stickers are the latest rage. The company “one angry girl designs” (motto: taking over the world, one shirt at a time) takes feminism to an entirely different level...
...touted as “fab” alongside other shirts with such tasteful catchphrases as “Fuck your fascist beauty standards” (available in Lipstick Pink). Guida, a satisfied customer, writes, “I had the ‘well-behaved women’ bumper sticker on my ten-year-old Dodge Omni. I sold the car, but I was really sad watching the bumper sticker...
...operating system, Windows XP, almost two months ago. And Ol' Sparky rarely seizes up now. Before XP, my computer tended to crash about three times a day, which is probably par for most hard-core users of Windows 95, 98 and ME. Most PCs crash as frequently as bumper cars. If Windows XP did nothing more than increase stability, I'd gladly pony up my $99 for an upgrade when it arrives in retail stores Oct. 25. Bad news for my checking account: Windows XP does more than make PCs stable...
...technical college in Le Locle gears up for a bumper student intake this autumn, that reassuring message is getting through to the most unlikely places: for the first time ever, one of those apprentice watchmakers will be Japanese...