Word: bumpers
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Similar ads in other pockets of prosperity around the U.S. have been popping up since the middle of December, along with bumper stickers reading I'M NOT BUYING RECESSION and even an occasional billboard. Read one in Charleston, S.C., where unemployment was only 3.2%: WELCOME TO CHARLESTON. THE RECESSION ENDS HERE. Charleston, in fact, is where the contagious campaign originated with Manley Eubank, a Ford automobile dealer. Worried that Americans were talking themselves into a recession, he decided to do something about it. The first spate of ads and bumper stickers appeared after Eubank got the Charleston Automobile Dealer...
...guess now I should tell you about the Volvo with the "Save The Whales" bumper sticker on the back and the peace medallion Mrs. Sizemore picked up at Saks Fifth Avenue, and the other kid who is a ski bum, and how much they enjoy New York magazine and African...
...sales upswing has pulled thousands of cars out of the vast Michigan State Fair grounds outside Detroit, which until recently was covered bumper to bumper by part of Chrysler's stock of unsold cars. Chrysler's backlog has dropped from 350,000 to 300,000. Some models have been in especially heavy demand. Orders for Ford's sporty German-built Capri, which lists at a basic $3,566 and carries a $500 factory rebate, have been so great that dealers are scouting round the U.S. to find cars and are warning buyers that they may have...
...Bumper Battle. The industry's credibility has not always been high when it comes to complaints about environmental controls. For example, Detroit long opposed use of the emission-reducing catalytic converter, a device fixed to the exhaust pipe underneath the car. These converters are installed in the 1975 models, and GM, for one, praises their virtues. With the converter, engines can be tuned up to give top fuel efficiency instead of being wastefully geared down to reduce emissions, as they had been for several years. The result, according to tests made by the Environmental Protection Agency: the new cars...
...Department of Transportation now agrees that the bumpers, which weigh 100 Ibs. or more, are not worth the cost. The DOT is proposing a rollback to the 1972 requirement-ability to withstand a 2.5-m.p.h. impact. Insurance companies, some Congressmen and several public interest groups, which contend that the stronger bumpers will hold down damage costs, oppose such a move. But they also maintain that the weighty, expensive bumpers U.S. carmakers are using are unnecessary. The bumper on the West German Opel, for instance, is as strong as the steel one on the new Ford Pinto, yet it weighs only...