Word: bumpers
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Another big cause of the industry's cheerfulness was the hearty welcome given to compact cars. American Motors in 1959 turned out 401.440 Ramblers, an 87% gain over 1958, thereby lifting the Rambler from seventh to fourth place, barely a bumper behind Plymouth. If Plymouth's output of 19,726 Valiants is excluded, the Rambler actually was the third largest selling car in 1959. Next year, predicts Romney, compact and small cars will account for 2,340,000 sales, of which more than 500,000 will be Ramblers. To step up production. American will hire 7,000 more...
...farm bill, which set subsidy rules for the 1959 corn crop. It abolished acreage controls, lowered price props toward the level set by the market (support price: $1.12 per bu.). But instead of cutting surplus production, as Benson unswervingly predicted, the no-control formula encouraged farmers to raise a bumper crop. And, as Benson's own department admitted last week, it swamped by 600 million bushels the previous all-time corn record set in 1958. Reason: farmers boosted production to make up for lower prices. Result: more corn to add to the $9 billion Government-stored crop surplus...
...been so closely planted that it toppled over or died of contagious rust. Newly dug potatoes rotted in the fields while peasants were rushed off to erect dams. Jerry-built mines collapsed, and backyard iron proved worthless for industrial use. In the cities there was noisy talk of a bumper harvest, but long queues of housewives found the stores empty...
Chevy's Ed Cole predicts that the 1960 compact cars will ring up 1,100,000 sales, lead the industry to within a bumper's reach of a 7,000,000-car year, the second biggest (first: 1955) in U.S. history. "A market of this size," says Cole, "should see sales of 300,000 Corvairs, 250,000 Falcons, 150,000 Valiants, 400,000 Studebaker Larks and American Ramblers, not counting bigger Rambler Ambassadors...
...gallons a year per cow," said Ukrainian Farmer Fedor Kozlovsky. "Not bad, but I'm doing better than that," said British Farmer Nye Bevan, who, with fellow Laborite Hugh Gaitskell, had turned up in the Soviet Union to reap some of the summer's bumper crop of Russian-grown political hay. "But you weren't overrun by Hitler," said Fedor. Said Nye: "Those were not cows that were overrun by Hitler...